Follett's Marketing Genius Gives College Kids a Chance to Show Marketing Skills

Hey marketing peeps--want to get some big-time exposure and a paid internship?

Follett Higher Education Group is already looking for next summer's interns who can develop the best $1 million marketing idea. Now in its second year, the Marketing Genius competition challenges college students to create a national marketing campaign with a budget of $1 million for more than 800 Follett bookstores.

The team named the winner of Marketing Genius will have the opportunity to put their campaign into action during a paid summer internship with the integrated marketing department at Follett's corporate headquarters.

And you thought you'd never like your college bookstore!